I serve as marketing consultant to a variety of businesses ranging from large
technology companies to small not-for-profit organizations. I started my career at
various Chicago- and Boston-based advertising agencies, including Leo Burnett
Technology Group. I have over 15 years of experience working with B2B and B2C
companies, executing a range of marketing communications programs including
Branding, Marketing Strategy Development, Marketing Communications Planning,
Marketplace and Competitive Analyses and Social Media Marketing. Capabilities
include:
Marketing Communications Planning and Execution – Many organizations don’t
realize the benefits of a proactive and forward thinking marketing communications
plan. Whether it’s to grow awareness among Moms or increase sales in Whole
Foods, I have developed plans that outline marketing objectives, and provide
strategies and tactics for reaching those objectives. In addition, I have assisted many
organizations in implementing the plan – or in hiring the appropriate team members
to assist with execution.
Social Media Marketing – In addition to traditional marketing communications
planning, some clients work with me specifically for guidance on their social media
marketing strategy and implementation. From launching a blog to growing a
Facebook fan base to launching a word of mouth campaign, I have advised on best
practices and common pitfalls of social media and have developed successful short
and long term social media marketing strategies.
Marketplace and Competitive Research and Analysis – By researching and
providing insights on target audiences and the competition, I have helped clients
improve their marketing programs in a variety of ways, such as modifying
positioning to capitalize on a marketplace opportunity or revisiting pricing based on
competitive offerings.
Contact me today to discuss how you can put my experience to work for your
business.
View my resume
technology companies to small not-for-profit organizations. I started my career at
various Chicago- and Boston-based advertising agencies, including Leo Burnett
Technology Group. I have over 15 years of experience working with B2B and B2C
companies, executing a range of marketing communications programs including
Branding, Marketing Strategy Development, Marketing Communications Planning,
Marketplace and Competitive Analyses and Social Media Marketing. Capabilities
include:
Marketing Communications Planning and Execution – Many organizations don’t
realize the benefits of a proactive and forward thinking marketing communications
plan. Whether it’s to grow awareness among Moms or increase sales in Whole
Foods, I have developed plans that outline marketing objectives, and provide
strategies and tactics for reaching those objectives. In addition, I have assisted many
organizations in implementing the plan – or in hiring the appropriate team members
to assist with execution.
Social Media Marketing – In addition to traditional marketing communications
planning, some clients work with me specifically for guidance on their social media
marketing strategy and implementation. From launching a blog to growing a
Facebook fan base to launching a word of mouth campaign, I have advised on best
practices and common pitfalls of social media and have developed successful short
and long term social media marketing strategies.
Marketplace and Competitive Research and Analysis – By researching and
providing insights on target audiences and the competition, I have helped clients
improve their marketing programs in a variety of ways, such as modifying
positioning to capitalize on a marketplace opportunity or revisiting pricing based on
competitive offerings.
Contact me today to discuss how you can put my experience to work for your
business.
View my resume
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